Why Access Bank sponsored 9th edition of Afriff – Wigwe

The Group Managing Director (GMD) of Access Bank Plc, Herbert Wigwe, said the bank is extremely delighted to sponsor the just concluded 9th edition of Africa International Film Festival (AFRIF).

Describing the week-long event as Africa’s most innovative and exciting film festival, Wigwe noted that the festival is playing a critical role in promoting and projecting African stories to the world.

The festival, according to him, celebrates the diversity of African films, including documentaries and short films while connecting various stakeholders within the African film industry through a cinematic experience.

“Apart from serving as a platform to share the African culture with the world, the industry has launched a value chain for writers, cinematographers, actors, producers, while also contributing to the economy, creating employment opportunities, and promoting investment,” he said.

The GMD further explained that through AFRIFF, Access Bank is proud to support millions of creatives in the industry towards achieving their goals while providing economic benefit to them and many others across the world.

He said the bank has consistently supported the AFRIFF, and the partnership, which is built on the bank’s commitment to promoting genuine African stories and also creating a platform for film makers to connect, learn, and showcase their projects.

“The Bank’s partnership with the festival also builds on its mission to promote sustainability, deliver long-term prosperity to Nigerians, and boost the creative economy through initiatives such as ART X Lagos and the Accelerate Filmmaker Project,” he further explained.

He also acknowledged the role of those who have invested in building a film industry that continues to be celebrated globally
It may be recalled that at the Berlin Film Festival which was rounded off over a week, a good number of outstanding productions from Africa were screened.

Dubbed: Africa Lusofonia, which aims to provide festival visitors with new perspectives on the African continent. Specifically, current feature and documentary films from Angola, Guinea Bissau and Mozambique were featured at the festival.

Africa, according to the German Development Minister, Gerd Müller, is the creative continent. “No where are the growth opportunities for film and creative industries as great as in Africa. Africa film is booming”, he said.

Interestingly, Netflix is already showing a keen interest in Africa productions. Last year, the streaming service purchased the right for the Nigerian film ’Lionheart’, directed by Nollywood actress, Genevieve Nnaji.

Related posts

Leave a Comment